Week 5: Ideation 18/9/14

In this tutorial, we grouped up and discussed our ideas for the concept report related to saving money. From the discussion I had I learnt that there are multiple angles that I did not think of when I devised a plan to influence people to save. An example of this was; would it be better to encourage people to spend less rather than save money? And another was that does telling someone to save encourage them not to save due to their personalities being revolved around breaking the rules? Both questions helped to broaden my perspective on the problem of people not saving for the future. 

Since my idea is a scare campaign to get people to save. I thought the best course of action would be to show the viewer a insight into what their life would be like without saving. After the tutorial I was able to further develop my idea. Instead of just showing the viewer the consequences of not saving, include a message saying something along the lines of "go ahead and spend your money, throw your future away". This makes the viewer reflect on their own actions as they now think of spending as a way to throw away their future. This has a stronger impact than saying "save money for the future", as majority of the people aged 18-25 already understand the importance of saving. Also another thing I did not take into account was how specific would my target group for my scare campaign would be, as I was trying to influence everyone which is ineffective as it will be weaker than a more focused campaign. 

We also briefly touched upon ideation. The main point being the importance of defining the problem. Also only through attempting to find a solution will you then be able to find a concept, with the help of research to guide your ideas in the correct direction.

Defining the problem should be the first step in every issue, as it shapes the way you approach the issue.

Bibliography: (2014). Retrieved 18 September 2014, from http://www.bizzdesign.com/assets/BlogDocuments-2/20131023_PeterMatthijssen/Lean-DMAIC-phases.png