Week 6: Concept Report 25/9/14

During this tutorial we received feedback on our drafts for the concept report. The issue I had was answering the question of "Why is my concept the best in this situation", for the conclusion. As I knew there were drawbacks within my concept of a scare campaign that uses reverse psychology. After the tutorial I learnt that the campaign did not have to be perfect, but so long as it had the justification to explain how it was effective was enough, while acknowledging the drawbacks.

This made me reflect upon other potential ideas and critique within my concept report, pointing out the potential positives and negatives. Rather than leaving the ideas without explanation, this helped to justify my reasoning for choosing a scare campaign.

The idea of the scare campaign originated from the popular smoking scare campaigns with the graphic images. They had a strong impact on myself due to the how disgusting the imagery was, which leans me away from smoking. The reverse psychology aspect of my scare campaign came from talking about the attitude of people aged 18-25, in a previous tutorial. As reverse psychology can be a way to influence people in saving money, as it attacks people who are more stubborn.

Bibliography: (2014). Retrieved 26 September 2014, from http://scgordon.files.wordpress.com/2010/01/british_heart_foundation_smoking_quit.jpg