During this tutorial we discussed the project scope for the upcoming project and how to create a brand image. We identified that the a brand image is not just the logo, identity or product. It is the feeling a consumer has towards that product. Essentially creating a sense of trust between the consumer and the product. In terms of the Kopi shop project, this taught me to think further than just designing for aesthetics, but rather to design with replication of a strong feeling of trust in the quality of the product.
During the scoping of the project, I learnt that we needed to create something that the consumer needs, not what they want. Ideally placing the Kopi shop brand image in it's own unique position in terms of competition. However I am still in the process of brainstorming ways to differentiate Kopi from the rest of the competition. A line of thought I had was to consider what makes coffee a social statement, then trying to extract an idea from that concept but it is difficult.
This image helped to reinforce my understanding of a brand image.
Bibliography: Justcreative.com,. (2014). Retrieved 20 October 2014, from http://justcreative.com/wp-content/uploads/2010/04/brand-identity-logo-explained1.jpg
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